It’s a way of laying-out and coding a site so that it provides an optimal viewing experience regardless of the device you’re using. The website page layout adapts itself automatically to the devices it where it’s being shown. Your customer has a great experience and your message gets across, no matter whether they’re using a 34″ monitor, or a 4″ smartphone.
Actually allow me to quickly show you the 5 big advantages of RWD (responsive website design) and exactly how they can benefit your business:
With a 70% market share, when Google talks, marketers listen. Google recently officially endorsed responsive design and recommends it as the mobile design best practice. Yahoo states that RWD is without question its endorsed mobile configuration, and even refers to RWD as the industry’s best practice. This is because RWDs have the same URL and HTML coding, making it easier and more efficient for Google to crawl and index your content.
Responsive Websites are fluid, meaning the content moves freely across all screen resolutions and devices. Both the grids and images are fluid just like the way liquid spreads out to fill up the allotted space. This also frees you up from the temptation to over-work a page layout with unnecessary line breaks and image sizes, since your content is now crafted to flow freely on its own.
If you understand the need for a mobile site, but hate the idea of developing separate websites for your desktop and mobile versions, RWDs are the answer. Two versions make building and maintaining a website twice as expensive. But with a RWD, no longer will you need to create and maintain two different sites. Not only are you saving cash and time, but you’re creating a top of the line business image at the same time.
Having a separate desktop and mobile site requires having distinct SEO, social and PPC campaigns, as well as maintenance, updates and upkeep. Managing just one site and one SEO campaign is considerably easier and more cost effective.
Have an amazing desktop website, but your mobile site sucks? RWDs are the answer. As they say “content is king”, and consuming that content requires a positive end user experience. A good UX engages your clients, keeps them on page and is the most effective way to convey your message.
Bottom line: If your site is not built responsively, it’s time to upgrade it. You will save so much time and money by making the switch that you’ll wonder why you didn’t do it before.