If you have a website and you’re on the pulse of the online world, you’ve probably heard why it’s so important to have a mobile friendly website.
Until now, it’s been entirely up to website owners to see the value in committing to mobile. But starting April 21, 2015, Google will be “expanding” their use of mobile-friendliness as a ranking signal for mobile searches. In other words, if you don’t have a mobile or responsive website yet, you may find it more difficult to rank in search results after April 21.
So if you’ve been putting off getting your websites reworked, it’s time to get it done.
Here are your options for making your existing website mobile-friendly:
If resources are limited or you’re already pending a redesign, you can use one of the first two options as a stopgap for the April 21 deadline.
Responsive design is really the best and most future-proof option. Fortunately most designers and developers are already familiar with responsive coding at this point, and it’s not hard to find folks that can revamp your existing site.
If your website was built in recent years, you may even find that the frameworks and underlying code have already been set up for responsive layouts, and all that’s actually needed is a few small tweaks by your coder!
Use the Mobile Friendly Test inside Google Webmaster Tools to help you and your team determine the exact steps needed to pass Google’s mobile-friendly test.